Men's Triathlon

About Sugoi

Clothing for running, biking, cross-country skiing, and triathlon.

The word Sugoi is Japanese for "incredible", and the legions of Sugoi users across the world are in unanimous agreement that Sugoi's products, Sugoi's service and Sugoi's people live up to that billing.

Established in 1987, Sugoi was founded with the mission of making excellent performance athletic wear for bike racers. Since then, Sugoi's product line has grown to include a full range of running, triathlon and fitness apparel, but the original quest for excellence has remained central.

From humble basement beginnings, Sugoi has rapidly grown into a leading manufacturer of high performance athletic apparel, with extensive distribution in North America, Europe and Asia. Through the growth, the original partners have remained true to their vision--every garment that carries the Sugoi name is still designed, developed and made by Sugoi's over 200 full-time employees spread across two buildings in the heart of Vancouver.


Sugoi was among the very first companies to recognize that recreational athletes want and need high performance clothing just much as do pros. Thus, while Sugoi has a complete line of sleek and form-fitting race wear for running, cycling and triathlon, this technology is also used to make outstanding apparel that fits and flatters the recreational athlete.

Sugoi has remained at the forefront of athletic clothing by continuing to design apparel that offer an unmatched combination of performance, fit and fashion. Sugoi continues to work on the cutting edge of clothing technology, with fabrics that are often proprietary and always highly functional. Constantly improving production techniques mean that Sugoi's products can offer remarkable value while remaining 100 per cent North American made.

Provide great performance, value and service, and always act with integrity. It is a simple formula, but it is the one that continues to be the heart and soul of Sugoi's remarkable success.

Women's Triathlon